The Fashion Marketing program blends individual creativity with a keen sales orientation. The program exposes students to the apparel industry from a business standpoint, offering them the knowledge and skills needed to effectively market companies, create advertising campaigns and identify appropriate messaging to target demographics. After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites.
If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing diploma program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.
*Credentials and experience levels vary by faculty and instructors.